The Rose Project is delighted to announce that Dr. Mary Robinson will be officially opening the new maternity Hospital at Bwaila, Malawi on 7th October 2009. We are very grateful for Dr. Robinson’s continued support for The Rose Project.
Direct marketing firm Dialogue create a new concept and design as a fundraiser for The Rose Project. This Dublin based direct marketing firm generated the idea of high quality giftwrap, designed by a series of top Irish designers, for use throughout the year. The giftwrap celebrates the talent of Irish design and the progress made by The Rose Project in its first five years. The giftwrap has been well received by the public and by Irish retailers.
Current stockists of The Rose Project Giftwrap include Clerys, Avoca, Reads of Nassau St Dublin, Brown Thomas Dublin, Arnotts, Donnybrook Fair & supermarket chain Fresh. The giftwrap can also be bought on line through ‘Ways to give’ and ‘Donations’, on the Rose Project website: www.roseproject.org. All funds from this programme will go to fund a maternity hospital under construction in Lilongwe, Malawi.
The Rose Project team thanks the entire Dialogue team for their great creative leadership and support to this fundraising programme - noting the input from Fiona Ryan and Jennifer King in particular.
We take this opportunity to also thank our long term printing partners RR Donnelley who have consistently supported The Rose Project throughout the last five years, leading the product, promotion and point of sale printing for this programme - in particular Tom Ryan and Dave Furney.
Prevention of Mother to Child Transmission of HIV - World Aids Day 2008
The Rose Project has launched a multi-level media campaign this week to raise awareness of their work to prevent transmission of HIV from mother to child in East and Southern Africa.
This multilevel awareness campaign will raise the profile of The Rose Project and their new ‘Mother to Child’ campaign on World Aids Day 2008, using TV, press, radio and web. The intent is to attract interest to contribute to The Rose Project by buying their new ‘Rose Project Giftwrap’, This will then fund access for 50,000 expectant mothers to antiretroviral treatment by 2010.
The media campaign will include radio and TV interviews with national broadcaster RTE, and media partner Newstalk. Opinion pieces and interviews in press will raise awareness on key issues relating to HIV and AIDS in Eastern and Southern Africa.
The Rose Project welcomes interest from business, media, schools and most vitally, the public in support of its programmes. A new website has been developed to launch around the time of World Aids Day 2008. All visitors are encouraged to spend some time understanding the work of The Rose Project through project descriptions, video and photography, and to consider ‘New Ways to give’. All support is appreciated.
